What is it?
Our branch of business is a site optimization. What is it? Site optimization is the technique which is aimed at an increase of the site position in a search result page of the search engines. The site optimization process involves several stages.
First of all it is necessary to analyze competitors’ sites. Rival Experience helps us to choose a proper site optimization strategy. Furthermore the analysis helps us in a selection of keywords.
The second site optimization phase is a keyword listing. On the face of it keyword selection is a sufficiently simple process. But as a matter of fact, this is not the case. In one of our copies we give in example, where the most popular phrase can be not the best keyword.
In the third place the website structure is to be optimized. At this stage of site optimization our company specialists correct website structure and website program code. For search engines to index website well it is necessary to optimize website structure.
It is very important for successful website to have a good content. Each website page has to enclose one or several keywords. But site content also should be interesting for its visitors. The site is created mostly for people but not for search engines. There are special people who write web copies — web copywriters.
Website content optimization is the fifth stage of website search promotion. Site content optimization is not less important website optimization stage than search engines optimization copywriting. At this point seo specialists emphasize web page keywords. It is necessary to verify keyword repetition rate.
Increase Page Rank, TQI and IQI is extremely important for attracting new users to website. In order to increase Pagerank, TQI and IQI, it is necessary to exchange hyperlinks with other websites. It is very important for the referring sites to coincide in website themes with yours.