Efficiency of Site Promotion
While talking to our customers, a question is frequently raised: how could we estimate the efficiency of site promotion? In other words, what profit could a customer possibly gain from it?
It has always been hard to estimate the efficiency of any advertising activities, but with site promotion, you get an advantage of tools measuring the efficiency of Internet publicity and search engine optimization at once! One of the easiest and prevalent tools is a website visits statistic system.
Website visits statistic system lets us research the number of visits of each page of our website. Moreover, it indicates where the visitors came from and in what order they surfed it.
First, this information lets us learn the exact visitor’s increase in site promotion of a certain keyword. This number depends not only on the frequence of search engine requests of this keyword, but also on its relevancy to your site theme.
Second, we should discover how many of them make purchases on the website. If it is an online shop, the visits statistic system, mentioned above, will count every customer. Otherwise, to estimate the efficiency of site promotion we have to ask your customers, how they knew or found your company. In addition, it would be useful to put a special poll on the website that will help us to learn the number of customers that found the company using a certain keyword.
To estimate the efficiency of Internet publicity, we should realize the sum a certain keyword site promotion would cost. It would certainly be an approximate value, since it is hard to point out the cost of a single keyword advancing in a complex website optimization. This type of analysis is worth making if a multiple keyword website advancing is held. In this case, not only the most relevant keyword becomes important to be pointed out, but also the approximate cost of each.
We are aware of the high importance of the efficiency of site promotion; therefore, our company offers wide range of essential services to estimate the investment for our customers.